Welcome to Ledona-Mata Marketing
My name is Cherryl Ledona-Mata, MBA. I graduated with a Master of Business Administration from the University of California-Davis, specializing in Product Management. I have expertise in brand management, marketing strategy, and innovation, with over ten years in Marketing and Operations for international brands in retail, health care, and technological sectors.
As a dedicated Marketing Consultant, my top priority is thoroughly comprehending my client's unique needs, goals, and challenges. I am committed to offering unwavering support and guidance as they navigate through their business endeavors, ensuring that they receive top-notch assistance every step of the way.
MY STARTUP STORY
story time
story time
I earned my Bachelor's Degree in Business Administration, specializing in Marketing Management, from the University of Santo Tomas in Manila, Philippines.
Philippine Seven Corporation
Philippine Seven Corporation
As a Franchise Specialist at Philippine Seven Corporation, I played a key role in expanding franchise operations in Luzon South Area. I worked closely with potential franchisees, guiding them through the entire process—from presenting tailored franchise packages to ensuring smooth store openings. It was a dynamic role that honed my skills in sales management, business planning, and project execution, all while helping entrepreneurs bring their businesses to life.
Advanced Nutritional Technologies, Inc.
Advanced Nutritional Technologies, Inc.
As a Marketing Manager at Advanced Nutritional Technologies, Inc., I led data-driven digital marketing initiatives, optimizing ad performance through in-depth analysis and strategic insights. I worked cross-functionally with various departments, translating market research into actionable strategies that influenced product development and brand positioning. From digital campaigns to content marketing and public relations, I focused on driving engagement, increasing visibility, and delivering measurable results.
Golden Donuts, Inc. (Dunkin' Philippines)
Golden Donuts, Inc. (Dunkin' Philippines)
As a Marketing Services Officer at Dunkin' Philippines, I played a key role in coordinating high-impact events and product launches, including collaborations with Eat Bulaga, a popular national television show, and the Philippine Basketball Association. Through strategic brand partnerships and sponsorships, I successfully increased Dunkin' Philippines' brand awareness, which had a direct positive impact on our digital performance. I also worked closely with the business development team to support franchisees in opening their Dunkin' stores, planning grand openings, and aligning their marketing strategies. As part of my role, I underwent hands-on training to learn how to make donuts, ensuring I had an in-depth understanding of the product. This allowed me to effectively connect with the brand and its consumers. In addition to event management, I led digital marketing strategies that resulted in a 90% increase in engagement and doubled post reach in just six months. I also worked on website development and used customer feedback to refine product strategies, driving higher user satisfaction and revenue.
I earned my Master's in Business Administration with a specialization in Product Management from the University of California, Davis.
